STRATEGIC STORYTELLER • PASSIONATE COLLABORATOR • BRAND OBSESSIVE
I’m an idea-first Creative Director with over 23 years’ experience, marrying ambitious ideas with commercial objectives to deliver work for brands of every size, in every sector & across every platform.
I have led multi-disciplinary teams, shaped brand transformations & delivered strategically conceptual work that drives meaningful human connection & real business impact.
Art Director assistant Vertigo films
SENIOR CREATIVE Ignition Marketing
CREATIVE LEAD. Boomerang Media
CREATIVE DIRECTOR. Universal Pixel
CREATIVE DIRECTOR. JPC
HEAD OF BRANDING & COMMS Ego Creative
CREATIVE DIRECTOR AMYMAC Creative
HEAD OF BRAND DESIGN Mail Metro Media
COMMERCIAL CREATIVE LEAD Mail Metro Media
CLIENT KFC
REQUIREMENT
Create a multi-channel campaign to launch a new limited edition stacker for KFC both in-store & online.
Create a multi-channel campaign to launch a new limited edition stacker for KFC both in-store & online.
RESPONSE
A tongue-in-cheek campaign using bold typography that leans into the product's Southern roots.
• Copywriting
• Art direction
• Artwork production
A tongue-in-cheek campaign using bold typography that leans into the product's Southern roots.
• Copywriting
• Art direction
• Artwork production
CLIENT Mail Metro Media
REQUIREMENT
Create a brand for Mail Metro Media's annual industry event & roll it out across all collateral from invite to venue graphics.
Create a brand for Mail Metro Media's annual industry event & roll it out across all collateral from invite to venue graphics.
RESPONSE
A bold & vibrant design that incorporated interactive installations, merchandise, wayfinding & big screen presentations.
A bold & vibrant design that incorporated interactive installations, merchandise, wayfinding & big screen presentations.
• Branding
• Art direction
• Artwork production
CLIENT British American Tobacco
REQUIREMENT
Design an internal comms campaign to celebrate British American Tobacco's Southampton centenary focused around a timeline installation.
Design an internal comms campaign to celebrate British American Tobacco's Southampton centenary focused around a timeline installation.
RESPONSE
Rather than simply create a linear graphic timeline, I wanted to create a landscape featuring archive material, local historical events and global moments.
• Project co-ordination
• Digital illustration
• Artwork production
Rather than simply create a linear graphic timeline, I wanted to create a landscape featuring archive material, local historical events and global moments.
• Project co-ordination
• Digital illustration
• Artwork production
CLIENT AWA Nature
REQUIREMENT
Launch a business-in-a-box juice & smoothie business from start to finish in three months.
Launch a business-in-a-box juice & smoothie business from start to finish in three months.
RESPONSE
I handpicked a small team to create everything needed to launch a business including market research, the brand name & identity, menu development, premises fit out, packaging design, social media toolkit, photoshoots & more.
• Branding & toolkit
• Packaging design
• Environment graphics
I handpicked a small team to create everything needed to launch a business including market research, the brand name & identity, menu development, premises fit out, packaging design, social media toolkit, photoshoots & more.
• Branding & toolkit
• Packaging design
• Environment graphics
CLIENT Mail Metro Media & British Heart Foundation
REQUIREMENT
Create a brand for a charity padel competition to support British Heart Foundation.
Create a brand for a charity padel competition to support British Heart Foundation.
RESPONSE
From an initial logo, this brand grew into an annual event requiring the design of digital assets, branded merchandise, environment graphics & wayfinding.
• Branding
• Art direction
• Artwork production
From an initial logo, this brand grew into an annual event requiring the design of digital assets, branded merchandise, environment graphics & wayfinding.
• Branding
• Art direction
• Artwork production
AND A SNAPSHOT OF JUST A FEW OF MY OTHER PROJECTS...
Taxi Advertising // Rimmel
Branding // 360 Media
Campaign // RBC
Recruitment Campaign // SSP
Branding // Sunnyfields Farm
DM // UP
Brochure Design // Orient Express
Sales Toolkit // RSM Tenon
Recruitment Campaign // Rock Steady
Launch Campaign // LifeLoop
Event Branding // Mail Metro Media
Office Branding // TCN
Web Design // LandRover
Deck Design // M&S
Campaign // McManus Pubs
PLUS A HANDFUL OF THE CLIENTS I HAVE HAD THE PLEASURE TO WORK WITH...
07968 000 532