THE PITCH
To design an internal comms campaign to celebrate British American Tobacco's Southampton centenary focused around a timeline installation.
Rather than simply create a linear graphic timeline, the aim was to create a landscape featuring archive material, local historical events and global moments, crafted digitally to echo watercolour paintings reminiscent of the time.
Rather than simply create a linear graphic timeline, the aim was to create a landscape featuring archive material, local historical events and global moments, crafted digitally to echo watercolour paintings reminiscent of the time.
THE PRODUCTION
Pitch
Research & planning
Art direction
Campaign styling
Digital asset design
Print design
Branded merchandise
Environment branding
Pitch
Research & planning
Art direction
Campaign styling
Digital asset design
Print design
Branded merchandise
Environment branding